Jan 7, 2011
Irene's Internet

New Starbucks logo is a FAIL

Yet another bad decision has been handed down from the nonsensical realm of corporate branding: Starbucks Coffee is changing their iconic logo. Late-night comedian Jimmy Kimmel thinks the result is a tribute to MTV’s hit reality television show, “Jersey Shore.” Hi, Snookie!

Okay, that was pretty funny. But take a look below at all the changes made to the Starbucks logo over time. Is it
me or is each change just a zoom-in of the previous version? The new logo–the REAL one, not Jimmy’s take
on it–is in front. And I do not like it, not at all. Not one bit!

AP Photo


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